Naked shop assistants at "Lush" cosmetics store

Lush, a British chain of hand-made soap stores, has recently started a rather cheeky promotion campaign. Their shop assistants have been working naked, with only an apron to hide their modesty.

This is not only a cunning advertising strategy, but also a protest at the use of too much packaging in retail products. According to Lush, packaging contributes to two per cent of overall greenhouse gases, and plastic uses eight per cent of the world's oil resources.

The promotion came to the Berlin store last week (Wednesday August 13, 2008). See more photos on xinhuanet.com: Employees wear only aprons for less packaging use.

Lush did the same in London back in July. Maybe they'll do similarly in Munich and other German stores sometime soon, although there's no telling when.

I hope my local Lidl girls dont start doing that, it will put me off my cornflakes.

The promotion took place in Munich on the 13th as well.

they need to get rid of the aprons though!

and rename the shop Tush for the day.

Funny this coming from Lush considering they have been using too much packaging for years and only recently stopped using plastic bags to wrap up their products.

i hope they have some male staff too.

very punny.

damn...

i need to get out more often! miss'n all the good stuff...

Damn I missed it... and this photo was taken at Alex... I work nearby

That tall blonde is pretty fit and as it turns out I need some more soap :-)